Thursday, March 19, 2009

Sharekhan TVC

Sharkhan First Step - TVC
Duration - 45 sec.
Roles played : Concept, Director, Script-Writer, Production & Pre-production Supervisor

A TVC to be broadcasted on Business Channels. The ad was made for Sharekhan with 'Visual Juju' a newly starting out production house . Other than the creative responsibility I had to also organize the entire shoot and crew in mumbai. A hercules task with a lot of learning, this project along with production and co-directing on eight other ads took four months.

Synopsis :
A boring Newsreader on Biz Tv who makes the world of the Stock Market sound ever so complex encounters a vivacious young man from Sharekhan. What happens when they meet?
The ad through its experimental approach tries to capture the viewers attention and encourage them to take up stocks investment with Sharekhan - India’s largest online stock broker.

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